Dissecting the city through the eyes of a local
The Helsinki Book
Print design, Creative direction
Marc Aulén
2017
Written by a Finnish chef Marc Aulén, The Helsinki Book is a publication exploring manifold spots and stories in Helsinki through the eyes of a local. This project was executed in collaboration with two designers, June Seo and Su Park, and a photographer, Jeaseong Park.
Marc has run a soup restaurant Qulma in Katajanokka, Helsinki since 2010. Developed from his previous cookbook, he wanted to introduce his city including his own recipes. To capture his enthusiastic and energetic characteristics, I got closely involved in the entire process from the initial concept development, the structure featuring 12 categories to layout design including illustrations and icons.
Scope of work
: Concept design, layout design, icon design
The other side of Marc as the lead singer of his band, Seven Mugs.
He possess the rockstar quality with positive energy and good vibes even as a chef, which permeated the entire visual concept of the book.
