Aalto Experience Platform
A flexible visual identity that represents the universality of human experience
YEAR
2017-2018
CLIENT
Aalto University Experience Research Platform
ROLE
Visual Identity
Website Design
Motion Design
Aalto Experience Platform is an open community for people interested in experience research. The platform fosters and promotes a multi-disciplinary approach to experience understanding and design by combining scientific, artistic, business, and technological angles to human experiences.
Rather than sticking on a fixed logo, the identity needed to embrace the universality and diversity of human experience. It is built around the ‘stick man (tikku-ukko)’ as the core element which is a basic human figure that anyone can easily draw. On top of that, the ‘L’ serves as the symbol of a platform that is an important carrier of the flexible identity.
The geometrical elements of a stickman.
The dynamic spinner model of multi-disciplinary research which presents its flexibility without boundaries.
Promotional postcard.
Program and poster.
Powerpoint templates.
Website created using a Wordpress template with CSS customization.
